Culture and Leadership Connections Podcast

Julie Pham – Foster Curiosity

May 19, 2022 Marie Gervais Season 5 Episode 10
Culture and Leadership Connections Podcast
Julie Pham – Foster Curiosity
Show Notes

Bio for Julie Pham 

Julie Pham, Ph.D., is the Founder of the 7 Forms of Respect and the CEO of CuriosityBased, which fosters curiosity in the world starting with the workplace. Dr. Pham wrote the 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work

Episode highlight

Listen in on how Dr. Julie Pham’s myriad cultural influences make her a successful entrepreneur.









 “There's pride in being a refugee.”

 “Treat people the way they want to be treated.” 


Childhood Incidents

Julie was born in communist Vietnam where her father was sentenced to a “re-education” camp for three years. He moved his family by boat to Seattle in the United States and changed her Vietnamese name to Julie. 

Her family moved from the city of Seattle into the suburbs just as she entered middle school, which she found to be “transformational” and it helped her build “inner resilience.” 

Influential Groups 

Julie has found the refugee experience to be transformative and takes pride in her community. She also credits her Vietnamese heritage for her optimism. 

Being an international student sparked curiosity within her while coming from an entrepreneurial background taught her relationship building and gave her high risk tolerance. 

Temperament and Personality Influences

Julie claims she was always curious about people and asked questions about the world. In her 20s, she learned the value of generosity, and how helping others be successful also helps her. 

Cultural Epiphanies

When Julie lived in the United Kingdom, people spoke of distance in terms of kilometres, instead of in units of time, as she was used to doing in the US. In Vietnam, she discovered that her friends chose to cancel plans at the last minute even if they knew about a conflicting appointment beforehand, so she would not think they chose something else over her deliberately. 

Advice to an Employer 

Investigating how different people have different expectations of how to be treated, Julie came upon respect as the core value and conducted focus groups to explore this further. There are seven forms of respect: procedure, punctuality, information, candour, consideration, acknowledgement, and attention (PPICCAA), alongside the three dimensions of hierarchy, directionality, and what matters to you.

More Great Insights! 

Take Julie’s online 7 Forms of Respect individual edition self-paced course now!

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