Culture and Leadership Connections Podcast

Errol Vas – Creatively Consistent

December 13, 2022 Marie Gervais Season 5 Episode 22
Culture and Leadership Connections Podcast
Errol Vas – Creatively Consistent
Show Notes

Bio for Errol Vas
Errol Vas is a Marketing Director/Consultant with companies in Australia, Canada, China, India, Malaysia, and the USA, developing marketing strategies that boost customer acquisition and maximize revenue.

Episode highlight
Errol Vas reflects on his life influences and how his move to China shaped and continues to impact him as he manages a team and a business in the province of Zhèjiāng.





“Having consistency is really important in life, no matter what you’re doing.” 

“The income you make, it doesn't always reflect how hard you’re working.”


Childhood Incidents
When Errol was four, his parents enrolled him in a Taekwondo class, and he considers that a pivotal moment in his life because it taught him discipline and consistency. He currently has a 2nd-degree black belt.

He played the guitar in high school, which he believes gave him the creative kickstart into marketing. He finds the same freedom in marketing as he did in music.

Influential Groups
Errol’s family was very academic, which encouraged him to explore his thoughts. His parents were always supportive of his interests and choices and never stopped him from exploring.

Being part of the musical community in high school encouraged his creativity, which he uses daily in his work.

Lethbridge (in Alberta, Canada) is a middle-class city, so moving to a big city in China was a stark change, particularly when it came to the huge gaps between the rich and poor.

Temperament and Personality Influences
Errol describes himself as easygoing person who has learned to be less openly emotional while becoming a more strategic and level-headed manager.

Cultural Epiphanies
Errol found that China has “its own ecosystem, its own culture, own way of doing things,” which was very different from back home. In Canada, people are concerned about themselves first, and others second; however, in China, it’s the reverse where the collective often takes precedence over the individual.

Advice to an Employer
Errol loves to work with people who are passionate about what they are doing and oriented toward their goals. He finds that when he is aligned in striving along with someone else, it brings out the best in him.

More Great Insights!
You can connect with Errol at for a 15-minute conversation for tips on how you can improve and expand your personal brand or company! 

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