Culture and Leadership Connections Podcast

Breno Araujo – From Brazil to Blockchain

April 03, 2023 Marie Gervais Season 6 Episode 6
Culture and Leadership Connections Podcast
Breno Araujo – From Brazil to Blockchain
Show Notes

Breno’s Bio
Breno Araujo is the founder and CEO of Boto, a no code platform that gives people an opportunity to share and build automation. 

Episode Highlights:
Breno was born and raised in Brazil until the age of 24. His parents were entrepreneurs. At the age of 12, Breno discovered his interest in coding after using dad’s computer that was stationed in their bedroom. 

In this episode, Breno shares his career journey and the diverse cultures that have moulded him into the person he is today.


 “If you want to have a voice, get responsibilities in a smaller company. You’re more likely to get those rights.”

“Being able to be embarrassed about something and regretting something is a point that you’re going to move, change and improve.”

“When people have equity in a start up company they align their goals because in sense they own it.”

Take Aways:

Childhood Experiences:
Breno’s lineage is filled with entrepreneurs. He saw his grandmother, mother, and father run their own businesses. They all tried different things and Breno was fortunate enough to get involved.

Influential Groups:
In Brazil, people are highly social. Breno believes being Brazilian made him a social being. He thinks he would be reclusive if born and raised in Nordic countries.

At a young age, Breno was exposed to poverty. He grew up seeing children needing things that they couldn’t have. It made him vow to always be fair.

Temperament and Personality:
Efficiency is a big part of Breno’s life. Since childhood, Breno has always been focused and loves getting things done.

Cultural Epiphanies:
If you come from a country where people are friendly, going to Europe will give you culture shock because people are reclusive. When Breno moved to Switzerland, he couldn’t understand why he had to notify them in advance and instead of dropping in on his friends whenever he wanted to. 

Thriving Moments:
To bring out the best of Breno, be efficient and take ownership.

Soapbox Moment:
If you are into blockchain technology and web3, Breno invites you to check out and try creating different things. 

Tagline: Every young person wants to make a difference. All they need is a chance.

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